Is Your Productivity Program Actually Working? The Hard Truth About Business Outcomes

By Rachel Russotto

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You're spending thousands on productivity initiatives. Employee engagement surveys look great. Everyone's talking about how "motivated" they feel.

But here's the question that matters: Are your customers actually getting better service?

Most productivity programs fail because they focus on making employees feel good instead of driving the business results that keep you competitive. If your productivity improvements aren't showing up in customer satisfaction scores, revenue growth, or operational efficiency, you're not improving productivity – you're just creating expensive busy work.

Why Most Employee Productivity Programs Miss the Mark

Let's get real about what's happening in most organizations. You roll out a productivity recognition program, everyone gets excited, participation looks good on paper, and then... nothing changes for your customers.

The problem? You're measuring the wrong things.

What most companies track:

  1. Participation rates in productivity programs
  2. Employee satisfaction with recognition
  3. Number of suggestions submitted
  4. Engagement survey scores

What actually matters:

  1. Customer satisfaction improvements
  2. Revenue impact from productivity gains
  3. Operational cost reductions
  4. Competitive advantage in the marketplace

When your productivity efforts don't connect to business outcomes, you're essentially paying people to be busy instead of paying them to be effective.

The Real Test: Can Your Customers Tell the Difference?

Here's a simple way to assess whether your productivity program is working: Ask your customers.

Can they point to specific improvements in how you serve them? Are they getting faster response times, better solutions, or more proactive service? If the answer is no, your productivity program is failing the only test that matters.

Your best employees already know this. They're frustrated when productivity initiatives focus on feel-good activities instead of removing the barriers that prevent them from delivering exceptional customer service.

Three Warning Signs Your Productivity Program Is Off Track

1. Everyone Gets Recognized Equally

If your top performers are getting the same recognition as average performers, you're not driving productivity – you're rewarding mediocrity. High performers hate this because it devalues their exceptional contributions.

2. Recognition Focuses on Effort Instead of Results

Recognizing people for "working hard" or "being engaged" sounds nice, but it doesn't improve business outcomes. Productivity recognition should focus on measurable improvements that benefit customers and the bottom line.

3. Management Can't Connect Recognition to Business Metrics

When managers can't explain how recognized behaviors directly impact customer experience or business results, the program becomes an expensive distraction from real productivity improvements.

What Business-Connected Productivity Recognition Looks Like

Companies that successfully drive productivity through recognition focus on three key areas:

Customer Impact: Recognition targets behaviors that directly improve customer experience. When someone gets recognized, customers can see the difference in service quality, response time, or problem resolution.

Measurable Outcomes: Every recognized behavior connects to specific metrics that matter to the business – revenue, customer satisfaction, operational efficiency, or competitive positioning.

Strategic Focus: Instead of trying to recognize everything, successful programs focus on the 2-3 critical behaviors that drive the biggest business impact. This creates clarity about what actually matters.

The Common Sense Test for Productivity Programs

Before implementing any productivity recognition initiative, ask these questions:

  1. Would our customers notice if we stopped doing this?
  2. Can we measure the business impact within 90 days?
  3. Do our top performers care about this type of recognition?
  4. Does this help us compete more effectively in the marketplace?

If you can't answer "yes" to all four questions, you're about to waste time and money on another program that makes people feel good without improving business results.

Making Your Productivity Program Actually Work

The most effective productivity programs share three characteristics:

They're Customer-Connected: Every recognized behavior directly impacts customer experience. Employees understand exactly how their productivity improvements benefit the people who pay the bills.

They're Results-Focused: Recognition goes to people who deliver measurable improvements, not just good intentions. This creates accountability and differentiates between high performers and everyone else.

They're Strategically Targeted: Instead of recognizing everything, these programs focus on the critical few behaviors that drive competitive advantage. This creates clarity and impact.

Your Next Step: Assess Your Current Program

Most organizations discover that their productivity recognition programs are disconnected from business outcomes. The good news? Once you identify the gaps, you can redirect your efforts toward initiatives that actually drive customer satisfaction and business results.

The key is conducting an honest assessment of whether your current productivity program is connected to the outcomes that matter most to your organization's success.

Ready to find out if your productivity program is driving real business results?

Download our comprehensive assessment: "Is Your Productivity Program Connected to Business Outcomes?" This detailed evaluation helps you identify exactly where your current initiatives are working – and where they're wasting time and resources.

The assessment includes practical questions, benchmarking criteria, and specific action steps for redirecting your productivity recognition toward measurable business impact. Because at the end of the day, productivity programs should make your customers happier, not just your employees busier.


Download the Complete Assessment →


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Stop guessing about productivity. Start measuring what matters.

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