By Rachel Russotto
You're spending thousands on productivity initiatives. Employee engagement surveys look great. Everyone's talking about how "motivated" they feel.
But here's the question that matters: Are your customers actually getting better service?
Most productivity programs fail because they focus on making employees feel good instead of driving the business results that keep you competitive. If your productivity improvements aren't showing up in customer satisfaction scores, revenue growth, or operational efficiency, you're not improving productivity – you're just creating expensive busy work.
Let's get real about what's happening in most organizations. You roll out a productivity recognition program, everyone gets excited, participation looks good on paper, and then... nothing changes for your customers.
The problem? You're measuring the wrong things.
What most companies track:
What actually matters:
When your productivity efforts don't connect to business outcomes, you're essentially paying people to be busy instead of paying them to be effective.
Here's a simple way to assess whether your productivity program is working: Ask your customers.
Can they point to specific improvements in how you serve them? Are they getting faster response times, better solutions, or more proactive service? If the answer is no, your productivity program is failing the only test that matters.
Your best employees already know this. They're frustrated when productivity initiatives focus on feel-good activities instead of removing the barriers that prevent them from delivering exceptional customer service.
If your top performers are getting the same recognition as average performers, you're not driving productivity – you're rewarding mediocrity. High performers hate this because it devalues their exceptional contributions.
Recognizing people for "working hard" or "being engaged" sounds nice, but it doesn't improve business outcomes. Productivity recognition should focus on measurable improvements that benefit customers and the bottom line.
When managers can't explain how recognized behaviors directly impact customer experience or business results, the program becomes an expensive distraction from real productivity improvements.
Companies that successfully drive productivity through recognition focus on three key areas:
Customer Impact: Recognition targets behaviors that directly improve customer experience. When someone gets recognized, customers can see the difference in service quality, response time, or problem resolution.
Measurable Outcomes: Every recognized behavior connects to specific metrics that matter to the business – revenue, customer satisfaction, operational efficiency, or competitive positioning.
Strategic Focus: Instead of trying to recognize everything, successful programs focus on the 2-3 critical behaviors that drive the biggest business impact. This creates clarity about what actually matters.
Before implementing any productivity recognition initiative, ask these questions:
If you can't answer "yes" to all four questions, you're about to waste time and money on another program that makes people feel good without improving business results.
The most effective productivity programs share three characteristics:
They're Customer-Connected: Every recognized behavior directly impacts customer experience. Employees understand exactly how their productivity improvements benefit the people who pay the bills.
They're Results-Focused: Recognition goes to people who deliver measurable improvements, not just good intentions. This creates accountability and differentiates between high performers and everyone else.
They're Strategically Targeted: Instead of recognizing everything, these programs focus on the critical few behaviors that drive competitive advantage. This creates clarity and impact.
Most organizations discover that their productivity recognition programs are disconnected from business outcomes. The good news? Once you identify the gaps, you can redirect your efforts toward initiatives that actually drive customer satisfaction and business results.
The key is conducting an honest assessment of whether your current productivity program is connected to the outcomes that matter most to your organization's success.
Ready to find out if your productivity program is driving real business results?
Download our comprehensive assessment: "Is Your Productivity Program Connected to Business Outcomes?" This detailed evaluation helps you identify exactly where your current initiatives are working – and where they're wasting time and resources.
The assessment includes practical questions, benchmarking criteria, and specific action steps for redirecting your productivity recognition toward measurable business impact. Because at the end of the day, productivity programs should make your customers happier, not just your employees busier.
Download the Complete Assessment →
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Stop guessing about productivity. Start measuring what matters.
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